Mission statement what is it examples

Mantra, Mission Statement, or Vision. Mission statements: a strategic business communication tool. Mission Statement Examples 3 Min.

Read Starting By: Jonathan Michael. In 30 seconds or less, a good mission statement should define: What the company does for its customers What the company does for its employees What the company does for its owners It should be an eloquent, concise paragraph that should be full of meaning and impact. Mission statement examples Below, find several mission statement examples from different business plans found in our sample business plan library.

Used auto sales mission statement example: Integrity Auto Sales provides a unique car buying experience to the customers in the Willamette Valley, one that focuses on customer satisfaction first. Nonprofit mission statement example: At Bright House, we promote the dignity and self-worth of all of our residents, and strive to give them excellent quality of life, as defined by the residents, individually and as a group.

Jonathan Michael. Starting or Growing a Business? Check out these Offerings. Liked this article? Try these:. Back To Top. Plan, fund, and grow your business. I think this one is good because you have to bring the projects to life in order to be successful. This is a good mission statement because it shows their original goal and how it has never changed.

They are working towards one thing. If you have a body, you are an athlete. They are not too long but give you a good grasp of what the companies are all about and what they do.

I really enjoyed reading this collection of mission statements! Thanks for putting this together! Hi Alessio. Thank you so much for this; it has provided me with an excellent resource for a corporate leadership session. One aside however, if I may. Thank you for your detailed comments. So glad this info was useful to your for you leadership session. I agree with you that many of these examples merge mission and vision statements. Just recently I added a post on the difference between mission and vision statements , which you might find relevant.

That post is very aligned with your comments. Thanks again and hope your session went went. You have provided a quality collection of mission statements that can help business leaders think beyond what they do day to day!

Thank you for this compilation; I am using it for a course I am writing for my employer on vision, mission, and values statements. Some of the statements are truly inspiring — I found tears rolling down my cheeks as I read them! Thank you! The very best mission statements can be used as a compass for every daily to do list, budgeting meeting and interaction with customers.

My personal favorites on this list for having most clarity of vision are Intuit, PayPal, Kickstarter, and Trip Advisor. The most generic and disappointing on this list which was a surprise to me was Walt Disney Corp. Thank you for compiling this list. Well done! Your email address will not be published. New Here? Search Search for: Search.

Social Networks and eCommerce Mission Statements. Technology Mission Statements. Retail Mission Statements. Receive Regular Updates Direct updates to your email inbox. No spam. Opt-out anytime. Other Global Brands. Share 0. Share Tweet 0. Alessio I'm a business designer and strategist with 20 years experience in digital, across marketing, e-commerce, online sales, and mobile apps.

Read Article. Differentiation is an important element when building a business and developing a brand. What makes you different than your competitors? Defining your brand means thinking about its impact on the rest of the world. Therefore, identifying how you do business can help to clearly define your mission. Once you've answered these questions, sit down with your team to discuss the main points you made and draft it up into a shorter, more targeted statement.

Your final statement should encompass the three characteristics of a great mission statement: concise, outcome-oriented, and inclusive. Once you've done your research, your team should work together to distill all of the information into a concise description of who you are, what you do, and why you do it. Review your statement, send it to your employees for suggestions, and make necessary edits to remove jargon, fluff, and buzzwords to create the most concise, impactful mission statement.

If you offer a long list of services, avoid listing them into a paragraph. Summarize it into your main objective — something you can quickly relay to someone without having their eyes glaze over.

Do you just sell pizza, or do you create artisan pies that are reminiscent of when your grandparents used to pick fresh tomatoes from their garden at their home in Tuscany? You started your business because you thought you could offer something special. Tell people what that is. You know how some people try too hard to sound intelligent by using obscure words only Foucault knows the meaning of?

By the same token, make it as easy to understand as possible. If a person is not percent clear on what you do by reading your mission statement, you need to rewrite it. Your mission statement is not a short paragraph you include with your onboarding paperwork and then forget about it.

You want to get your entire team excited and inspired to get things done, and you want to be so proud of it, you display it everywhere — on your website, bulletin boards, email newsletters, or anywhere else your audience will likely see it. Great mission statements aren't just written in a day; it takes time, experience, and trial and error to create a mission statement that represents and motivates your brand.

Mission statements inspire others to act. They are the driving force of your business and keep your organization focused on accomplishing something greater in the long term. Here are 21 companies you probably know and the mission statements that keep their business going. You wouldn't expect a mission statement like this coming from a technology company, would you? But Microsoft believes they can be more than that. Beyond making top-of-the-line products for consumers, they strive to lead the way in sustainability, promote diversity and inclusion, and encourage transparency in the workplace.

Microsoft's mission statement expresses their belief in what people make possible. These beliefs and values are translated directly into their products and corporate culture.

When you step into Nordstrom, the employees want to give you the best experience possible with excellent service, selection, quality, and value. This philosophy of superior customer service came from founder John W. But it doesn't stop there. As written perfectly on their about us page : "Fashion changes. Shopping changes. Our commitment to happy customers doesn't.

Southwest believes that their employees are what makes them different. I mean, I've never been on a Southwest flight I didn't enjoy! Therefore, they made sure their mission statement reflected their team philosophy down to the core. They strive for top-quality customer service by being friendly and showing off their company spirit with a smile.

Even more, the company logically follows their mission statement with a commitment to their own employees:. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines.

Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest customer. Squarespace's mission statement encompasses every part of a "perfect" mission statement: The what, the how, and the why.

What do they strive to do? Empower millions of people. How do they do it? Offer a platform where customers can share and distribute their innovative ideas. Why do they do it?

To help these creative individuals build a successful online presence. In eight simple words, you completely understand Squarespace's intentions and their purpose. And, since their launch in , millions of websites have been created through their platform — I'd say mission accomplished. Uber is a popular rideshare app where users request a ride, get picked up from wherever they are, and get dropped off wherever they want.

Yet their mission goes beyond getting people from point A to point B: With their technology, they hope to bring about new opportunities for their passengers, helping them meet new people and explore new places.

It's quite simple, really: They want to set the world in motion. Think about it: Google gets over 63, search queries a second. Honestly, I don't know the last time I had a question Google couldn't answer. Well, because it's easy to search and find the answers you're looking for.

It seems that everything Google does revolves around its mission statement — they want to put all the information in the world into one useable platform so that people can find the information they need. There's a lot — I mean a lot — of information that gets put out onto the internet every day. And, somehow, Google is able to gather every single piece of information and provide them to us when we're looking for something related.

Google, I want to personally thank you for this. You've made my shopping experiences much more pleasant. Kickstarter is the world's largest crowdfunding platform that has helped tens of thousands of projects come to life through community support and donations.

The company not only lives by its mission, but it measures its success based on accomplishing the mission, not just making money.

In , they became a Benefit Corporation, which is a for-profit company that considers "the impact of their decisions on society, not only shareholders. We should all know the word Tesla by now — it's those fancy-looking cars that practically have computer screens attached to the dashboard. By the way, you can set the screen as a moving fireplace to create a nice ambience. But Tesla's mission isn't just to create rocket ship cars — they put the environment first by creating top-notch electric vehicles.

Every model they've released thus far which, funny enough, spells out S3XY with a three in place of an E brings them a step closer to creating a sustainable energy ecosystem. To inspire moments of optimism and happiness through our brands and actions. I can't help but think of the movie previews where they show the cashier pouring Coke into a cup full of ice — they always make sure to get a close-up of the carbonation bubbles spilling over the edge.

But beyond a refreshment brand, The Coca-Cola Company wants you to know how a Coke should make you feel. They aim to bring happiness and positivity to their audience, and they treat their mission and vision as a roadmap for their company's success. As the world's leading manufacturer of construction and mining equipment, Caterpillar hopes to make sustainability possible and drive positive change in the world.

Caterpillar's mission statement explains what they do and why they do it — ultimately, they want to protect the planet. And, to foster transparency with their customers, the company posted their goals on their website , which includes:.

We're a purpose-driven company that aims to set the standards of excellence for food retailers. Quality is a state of mind at Whole Foods Market.