Why is louis vuitton so famous

March 04, The main question of the ages about Louis Vuitton is: why are LV bags so popular and expensive? Why most fashionistas all over the world desire to buy at least one luxury Louis Vuitton handbag in their collection? Over the years Louis Vuitton remains one of the most successful designers. Here are some of the big reasons of a huge demand for their luxury handbags:. However, there are a lot of other reasons Louis Vuitton is such a popular brand that attracts attention.

Until to produce a Louis Vuitton bag was needed about 8 days and between 20 and 30 craftsmen. This traditional process was the synonym of quality for customers, but it was not efficient to the growing demand, the company was not prepared to speed up production. That is why in the LV Company has changed its strategy to produce products faster and at the same time to maintain high quality. In its staff of leather goods specialists to around 4, workers and they are able to carry out different tasks in the assembly process.

Computer technology allows identifying flaws in the skin and reduce defects before the bags will go to the store for sale. But in order to preserve the centuries-old name of the brand and continue to delight the buyers with unique and high-quality bags, handbags are assembled by hand at the site by some workers trained on specialist stitching machines. So Louis Vuitton reached a combination of automation and hand-made processes leading to a better ratio between quality and speed, maintaining the reputation of the brand!

For greater prestige, you can buy a Louis Vuitton bag made completely by hand at the atelier in France, but you should know that it will cost much more money. The peculiarity of Louis Vuitton is in declaring that their products can be made only in Western Europe because Western European artisans are the only people who know what real quality is. To be authentic, Louis Vuitton produces the goods not only in France, the company ownes some factories in Spain and Southern California.

That is why authentic Louis Vuitton leather bags collections are exclusively produced in workshops located also in France, Spain, Italy, Germany and the United States. Some customers ask if the authentic LV handbags can be produced in China. I assure you that real Louis Vuitton bags are not made there. Authentic LV handbags are made out of costly materials such as high-quality leather, boa, crocodile, lambskin, camel skin and others.

Canvas is a woven material that is made of cotton with a layer of PVC coat. This is a hard problem to solve for the company. Louis Vuitton used an advertising strategy for its products with the help of celebrity endorsements. They have participated in high-profile campaigns for the brand. Louis Vuitton has also been actively involved in sponsoring major sporting events such as yacht racing and motorsport. As you may notice, events like this are attended by the most elite members of society.

The company can make a direct link with the target audience through these events. Advertising is the main tool to create product awareness and strengthen exclusivity, and the company has managed to create high fashion ads that feel personal. Although the company does not advertise on television, it adheres to a premium advertising policy in newspapers and fashion magazines. These ads are all about exclusively processed images that leave a distinct mark about the brand.

This demographic strategy created a wave in the advertising industry and helped make Louis Vuitton products popular globally. Most ads revolve around celebrities and create an emotional connection with consumers.

By seeing the ads, consumers believe they are also a part of the exclusive group. Through times, Louis Vuitton has also found new channels to showcase its content and run advertisements. The Facebook page has 23 million followers, and the Instagram account has The company also runs ads on Facebook and Instagram.

The company could build a long-lasting reputation and social status that makes any consumer craving for owning an LV product through the following strategies. But it is not only the diverse assortment that made Louis Vuitton famous. Every fashionista will tell you that the ultimate handmade quality is what makes the brand so unique. What sets them apart from the competition is the value for workmanship in an age of cheap mass production. This built a reputation for a company that is devoted to quality.

Each LV trunk can take up to 60 hours to make, while a suitcase can take up to 15 hours. So whenever people talk about high-quality fashion products, they mention Louis Vuitton.

And that kind of word-of-mouth tends to stay very long in the consumer minds. The exclusivity is another factor of the advertising strategy that made the success of Louis Vuitton. When consumers realize a series is limited, they hurry to buy while available. This is a psychological phenomenon called FOMO , which makes people act fast in fear of missing out on a good deal.

This is the main reason why people spend thousands of dollars on a Louis Vuitton item that is often available for only a limited amount of time. Louis Vuitton often releases exclusive series on special occasions and through various sales channels. For example, in , the company put on a cruise show that featured a limited selection of bags from a collection that is only available to purchase online.

What sets LV bags apart is that each one is individually handmade. Exclusivity is another secret to the success of the brand.

Louis Vuitton has always tried to counter mass production with short term limited edition series. This means that not everyone will own the same bags, and means that those who do get their hands on a limited edition bag, get fantastic exclusivity. When products come out in small numbers, a buzz is created instantly and people crave the latest style of bag. Because of this scarcity, waiting lists become longer and longer and the products even more desirable. Visiting a Louis Vuitton store is a luxurious experience in itself.

Louis Vuitton keeps on inventing itself and is successful because it adapts to the need of its customers. Louis Vuitton knows how to innovate and stay true to their classic traditions at the same time.

Through numerous collaborations, the brand has worked with artists and designers such as Jeff Koons, Takashi Murakami and Pharrell Williams who have all created their own limited edition lines. These series help the brand connect to new and younger audiences. The simple but elegant LV monogram is recognisable all over the world. For instance, on the occasion of the Louis Vuitton Cruise show a limited selection of bags from the collection will be available to purchase online.

Read next: 6 examples of exclusivity as a marketing tactic. Even a beginning marketer knows that you might have the perfect product but go nowhere without adequate promotion. You might consider yourself lucky, if you get the privilege to own any of their exceptional products.

Read next: Check out these 25 proven to work strategies from the fashion industry. Ada is a writer, designer and entrepreneur who specializes in technology. Linux and Web technologies are her main interests. Save my name, email, and website in this browser for the next time I comment. Increasing revenue and expanding brand awareness are just some of the benefits of influencer marketing.

If done properly, this channel can be one of the most impactful and cost-effective strategies in your marketing